Alkaline, asparagus, cucumber, cactus, coconut, maple, pitch birch, electrolyte-infused, high pH – what happened to regular water? Where it used to only being common place to see athletes carrying gallon jugs of water, it’s now common to see a variety of people carrying different bottled waters everywhere. The Wall Street Journal recently covered this explosive trend and the effects bottled water is carrying into other drink markets.
“Nestlé… sold more water than Dr Pepper Snapple Group sold soda last year.” The Wall Street Journal wrote. Nestlé is now the third leading company for nonalcoholic drinks in the U.S. Due to the increased health emphasis and the current trends the sales of bottle water rose 7% from last year alone and is projected to be a bigger seller than soda by 2017. Over the last few decade bottled water consumption has increased steadily while soda consumption has steadily fallen. At the same time bottled water prices have fallen while soda prices have continued to rise.
Consumers have chosen to pay a little extra for bottled water over tap since a 2013 industry survey blamed tap water for a some illnesses, and many companies have noticed these trends and jumped on the opportunity. As more companies enter the bottled water market, companies are becoming more creative and more innovative with their brands, flavors, and bottles. Even as environmentalists have addressed their concerns (18 national parks including Mount Rushmore and the Grand Canyon have banned the sale of bottled in the parks), consumers choose factory bottled water over using a more enviro-friendly refillable bottle. Even during the massive droughts in California certain companies have continued to bottle in the California.
People have been told they need eight glasses of water a day to be properly hydrated; however, most people don’t realize that the recommended amount of water factors in fluids you receive from foods you eat as well as other beverages. So many of the people drinking water by the gallon a day are actually over hydrated. Many consumers also claim that certain waters like the alkaline water are easier for them to drink than regular water, but the Food and Drug Administration can’t monitor many bottling plants or make companies share their results so they state “for most people, plain water is best.”
As for me, I spent a large part of my childhood drinking well water and tap water and have never been healthier. Everything is good in moderation, but I am not willing to pay high prices for labels that have little to no regulated testing. Also water is water why do we need to infuse it with fruits, vegetables, and other plants?